by Fiona Wood

This podcast aims to connect designers, brands and businesses with the ever growing community at byFionaWood. The future of shopping is personal, but digital. Today we aim to purchase mindfully, buying less and creating a carefully selected wardrobe tailored specifically to you. byFionaWood is a personal shopping business that is here to help you find the perfect staples, sourcing highly curated fashion, accessories, jewellery beauty, interior and homeware for a selected list of clients only. In addition to visual recommendations set by chat-based media, our weekly podcast is yet another source of conversational commerce in a digital world, and aims to connect designers, brands and businesses with the ever growing community at byFionaWood. With a strong focus on the connection between astrology and fashion, Fiona is joined by our resident astrologer Noura Bourni once a month to discuss the finer patterns and details that determine our shopping habits. Want to get in touch with t...

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Episodes

Tuesday Mar 11, 2025

Fiona is joined by Dr. Will, one of the co-founders of The Effect Doctors today.
Founded in 2017, The Effect Doctors focus on proactive healthcare, which if you live here you will know is incredibly hard to come by in the UK specifically. By understanding individual clients' needs through well-rounded blood tests, the Effect Doctors are able to help clients reach their unique wellness goals, promoting increased healthspan and longevity.
The Effect Doctors offer Well Person, Vitamin and Mineral and Elite blood tests as well as various IV Drip infusions (and much more, of course) from their Greek Street Clinic, as well as from the comfort of your home or hotel room in London.
You can learn more about the different offerings and IV Drips by visiting TheEffectDoctors.com
You can book your appointments either at the clinic or at your home directly with the personal shopping team at by Fiona Wood, through your usual chat based media platform, on email fiona@byfionawood.com, or via DM on instagram. 
You can also join our WhatsApp community by joining this link:
https://chat.whatsapp.com/HxGDRuWZ801IfwqTfPY5jv
 

Want to get in touch with the byFionaWood team, or chat with Fiona about any topics you heard on the podcast today?You can find us on instagram @byfionawoodor on our website at byfionawood.com
 
We'd love to hear your feedback and comments about this episode, and welcome the dialog.
Remeber to rate and follow, and share this podcast with anyone you think may enjoy it- it helps us grow our community, and helps the brands and businesses we speak with build their following too!
Looking forward to hearing your thoughts, and hoping you've enjoyed listening xoxo Fiona

Tuesday Mar 04, 2025

Today Fiona is joined by the creative director, designer and founder of fine jewellery brand, Susana Martins.
Originally from Portugal, the jewellery house is now based in Dubai, and Susana Martins' designs are contemporary designs with a strong nod towards architectural lines and styles. The common thread linking her collections is mainly incorporating the human form in each creation. 
You can find out more about Susana Martins by visiting her website online at SusanaMartins.com or by diving into the PDF document we have created of her most recent collections, and timeless styles.
You can place your orders directly with the personal shopping team at by Fiona Wood, through your usual chat based media platform, on email fiona@byfionawood.com, or via DM on instagram. 
 

Want to get in touch with the byFionaWood team, or chat with Fiona about any topics you heard on the podcast today?You can find us on instagram @byfionawoodor on our website at byfionawood.com
 
We'd love to hear your feedback and comments about this episode, and welcome the dialog.
Remeber to rate and follow, and share this podcast with anyone you think may enjoy it- it helps us grow our community, and helps the brands and businesses we speak with build their following too!
Looking forward to hearing your thoughts, and hoping you've enjoyed listening xoxo Fiona

Tuesday Feb 25, 2025

Fiona is joined by fellow Cotswolder, and her very good friend, Ursula Aitchison this week, the dog-fluencer behind the hugely popular instagram account Hugo and Ursula
With almost 400,000 followers on instagram, they dive deeper into the reality behind instagram, and how creating an insta-perfect lifestyle can positively affect and change your otherwise mundane (for lack of a better word) daily routine. The psychology behind being camera friendly, and ready to be snapped and papped at any point, is fascinating. How does it affect and change your daily life really?
You can explore Ursula's world of golden retrievers, and get to know her two adorable boys, Hugo and Huxley, by following her instagram account @HugoandUrsula
I'd also love to chat about your take on the topic, and can't wait to hear from you soon!
 

Want to get in touch with the byFionaWood team, or chat with Fiona about any topics you heard on the podcast today?You can find us on instagram @byfionawoodor on our website at byfionawood.com
 
We'd love to hear your feedback and comments about this episode, and welcome the dialog.
Looking forward to hearing your thoughts, and hoping you've enjoyed listening xoxo Fiona

Tuesday Feb 18, 2025

This week on the podcast, Fiona is joined by Lena McCroary, the creative director, founder and designer of London based ready-to-wear brand Sanne.
Each item is made for the customer, so over production is not something that Sannne as a brand participate in. With a turn around time, equal to most deliveries from e-com platforms these days, the Sanne customer is quietly confident and as Lena puts it 'the leading woman in the movie about her own life'.

You can check out the current collection by getting in touch with the by Fiona Wood team, and requesting a PDF document to browse through. Or by checking out their social on instagram @SanneOfficial
You can also order your favourite looks, and create a style unique to yourself with the personal shopping team at byFionaWood team by reaching our via your usual conversational commerce platform, or by emailing us on fiona@byfionawood.com  

 

Want to get in touch with the byFionaWood team, or chat with Fiona about any topics you heard on the podcast today?You can find us on instagram @byfionawoodor on our website at byfionawood.com
 
We'd love to hear your feedback and comments about this episode, and welcome the dialog.
Looking forward to hearing your thoughts, and hoping you've enjoyed listening xoxo Fiona

Tuesday Feb 11, 2025

Season 2 is in fully swing, and Fiona is joined today by twin founders, Rosie and Lily Fortescue, who have created Bag-d. Their sustainable, buttery soft bag inserts have been created to protect luxury handbags from spillage, damage and wear and tear, and with that increase the life and value of our most precious handbags.
At by Fiona Wood we are known for sourcing and securing some of the rarest and most unique designer handbags, from collectors items, runway pieces to either brand new or limited and discontinued Hermès bags- so it goes without saying that protecting these treasures should be top priority.

You can check out the bag-d collection of inserts on their website directly here
You can also order inserts to protect your handbags with the personal shopping team at byFionaWood team by reaching our via your usual conversational commerce platform, or by emailing us on fiona@byfionawood.com  

 

Want to get in touch with the byFionaWood team, or chat with Fiona about any topics you heard on the podcast today?You can find us on instagram @byfionawoodor on our website at byfionawood.com
 
We'd love to hear your feedback and comments about this episode, and welcome the dialog.
Looking forward to hearing your thoughts, and hoping you've enjoyed listening xoxo Fiona

Tuesday Feb 04, 2025

We're back for Season 2, and Fiona is joined by current and daughter of the legendary glove maker to the late Queen, Cornelia James. Genevieve James tells the thrilling tale of how her mother Cornelia had studied art and design in Vienna and arrived in England as a refugee in 1939, with a suitcase filled with fabric.
In 1947 the couturier Norman Hartnell asked her to make gloves to accessorise the Princess's going away outfit and in 1979 she became glovemaker ‘by appointment’ to Her Majesty the Queen. Three generations later, the family business is still making gloves by hand in Sussex, England.

You can dive into the fascinating world of Cornelia James by visiting their website here
You can also discuss custom projects, or any gloves that may have caught your eye with the personal shopping team at byFionaWood team by reaching our via your usual conversational commerce platform, or by emailing us on fiona@byfionawood.com  

 

Want to get in touch with the byFionaWood team, or chat with Fiona about any topics you heard on the podcast today?You can find us on instagram @byfionawoodor on our website at byfionawood.com
 
We'd love to hear your feedback and comments about this episode, and welcome the dialog.
Looking forward to hearing your thoughts, and hoping you've enjoyed listening xoxo Fiona

Tuesday Jan 28, 2025

We're back for Season 2, and Fiona is joined by co-founder and one-half of the mother daughter duo behind LA based jewelry brand, SHAY Jewelry. 
Tanaz Shayan speaks about how she began in the industry, her signature pieces, and her favourite collections. 

Founded in 2003 by mother-daughter duo Ladan and Tanaz, SHAY Jewelry is the embodiment of sophisticated, modern luxury. Based in Los Angeles, this fine jewelry brand combines a shared love for fashion, travel, and the effortless charm of Southern California. Every piece is meticulously handcrafted from the finest diamonds and precious gemstones, set in 18k gold, and designed to be stacked, layered, and styled for any occasion.

You can dive into the world of SHAY Jewelry by visiting their page on social media @ShayJewelry

You can also discuss custom projects, or any pieces that may have caught your eye with the personal shopping team at byFionaWood team by reaching our via your usual conversational commerce platform, or by emailing us on fiona@byfionawood.com  

 

Want to get in touch with the byFionaWood team, or chat with Fiona about any topics you heard on the podcast today?You can find us on instagram @byfionawoodor on our website at byfionawood.com
 
We'd love to hear your feedback and comments about this episode, and welcome the dialog.
Looking forward to hearing your thoughts, and hoping you've enjoyed listening xoxo Fiona

Tuesday Aug 27, 2024

Fiona is joined by the most calm and energetically amazing Make-Up Artist of the stars this week, Buster Knight.Buster is solely responsible for the fabulously glamorous faces of celebrities such as Millie Bobby Brown, Kris Jenner, Katy Perry, Ashley Graham- just to name a few!
Seeing make-up as a true form of social art, Buster creates magic for red carpets, events and photo shoots. He travels the world for his private clients and is one of the most sought after make-up artists globally.
You can check out a little bit of his work, and dive into his fabulous world by following him on instagram @BusterKnight.You can also book him for any upcoming occasion or event through the byFionaWood team by emailing us on fiona@byfionawood.com, or reaching out on your usual chat based media platform. Want to get in touch with the byFionaWood team, or chat with Fiona about any topics you heard on the podcast today?
You can find us on instagram @byfionawood
or on our website at byfionawood.com

Tuesday Aug 20, 2024

Fiona sits down with her good friend, and absolute luxury industry legend, insider and guru, Joanna Taher. She is as knowledgable and connected as it gets, and if anyone can speak about what it is actually like working within the luxury industry- it is her.
Joanna is currently Head of the Dubai office at Luxury Promise, a pioneering pre-loved plaform for buying and selling luxury goods. Based between London and Dubai, she is globally connected.
You can check out Luxury Promise online at LuxuryPromise.com or on instagram at @LuxuryPromise.
 
Want to get in touch with the byFionaWood team, or chat with Fiona about any topics you heard on the podcast today?
You can find us on instagram @byfionawood
or on our website at http://www.byfionawood.com

Tuesday Aug 13, 2024


This week Fiona is joined by the fabulous Claudia Lambeth, the CEO and founder of London's couture lingerie and loungewear brand, Luna Mae.
Luna Mae is the Savile Row of lingerie, and Claudia in turn has been prized with an array of awards for her entrepreneurship and talent.
Lingerie is so much more than an under garment, and has everything to do with female empowerment, confidence and feeling your absolute best self. What's more, Luna Mae is more than just lingerie, and ranges from ready to wear, lounge and swim through to baby, maternity, kids and even mens-clothing!
Consultations are private and by appointment only, but can be held globally. To see past collection examples of lingerie, swim and loungewear, or to learn more about the booking process, get in touch with the by Fiona Wood team on email at fiona@byfionawood.com or through your usual chat based media platform.
You can also learn more about Luna Mae on instagram @LunaMaeLondon
 
Want to get in touch with the byFionaWood team, or chat with Fiona about any topics you heard on the podcast today?
You can find us on instagram @byfionawood
or on our website at http://www.byfionawood.com

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