by Fiona Wood
This podcast aims to connect designers, brands and businesses with the ever growing community at byFionaWood. The future of shopping is personal, but digital. Today we aim to purchase mindfully, buying less and creating a carefully selected wardrobe tailored specifically to you. byFionaWood is a personal shopping business that is here to help you find the perfect staples, sourcing highly curated fashion, accessories, jewellery beauty, interior and homeware for a selected list of clients only. In addition to visual recommendations set by chat-based media, our weekly podcast is yet another source of conversational commerce in a digital world, and aims to connect designers, brands and businesses with the ever growing community at byFionaWood. With a strong focus on the connection between astrology and fashion, Fiona is joined by our resident astrologer Noura Bourni once a month to discuss the finer patterns and details that determine our shopping habits. Want to get in touch with t...
Episodes

Tuesday May 13, 2025
Tuesday May 13, 2025
A brand new spin off show that focuses on what's new, what to do and where to go RIGHT NOW.
This is the first episode that is part of this spin off show, and focuses on some pieces that I am shopping and loving at the moment.
Any items that sound interesting can be discussed and shopped via your usual chat based media platform, if you're already part of the by Fiona Wood community.
You can also check them all out via the links below;
Carolina Herrera Belted cotton blend sateen halterneck midi shirt dress, available to buy here in white and here in navy
Ralph Lauren Home Beren merino wool and cashmere blnd jaquard blanket here in sand and here in blue
Le Kasha Alger cropped organic linen gauze top here and matching bottoms here
Emme Parsons leather trimmed woven raffia Mary Jane ballet flats available in black here and in sand right here
Away that Day Seychelles Crochet Dress in natural, which is also reversible, and the same brand Abaco Crochet Dress with golden ring in natural.
Away that day Santorini Sarong in olive - but honestly all colours and styles are amazing
Rabanne Scarf detailed crepe maxi dress is available for pre order now
Zimmermann Coco Silk Organza Wide Leg Pants available for pre order here and then the top that goes with it, is available for pre order here
Simkhai Izzy dress, for pre-order in yellow get in touch with the team. For a black and white version check this one out here
Loving the Johanna Ortiz collection available for pre order, pieces like this leather midi skirt or these cowboy boots are great
Rabanne Stripe detailed cotton blend knit top and then the matching skirt both available for pre order here and here
Johanna Ortiz Endless Spring striped cotton midi dress which is available for pre order here
Rabanne Studded Cutout mesh midi skirt available for pre order here
and then the matching Rabanne Wool cashmere cardigan here
By Malene Birger Marciella stretch cotton maxi dress is super cool in red here
Soho Home Elwood Shelving unit can be ordered here
Soho Home Wallace Desk in Mappa Burl can be ordered here
Rosanna Lonsdale The Pink Ladies lamp is so amazing and can be ordered here
You can learn more about the items I spoke about or generally our community by getting in touch via your usual chat based media platform, on email fiona@byfionawood.com, or via DM on instagram.
You can also join our WhatsApp community by joining this link:
https://chat.whatsapp.com/HxGDRuWZ801IfwqTfPY5jv
Want to get in touch with the byFionaWood team, or chat with Fiona about any topics you heard on the podcast today?You can find us on instagram @byfionawoodor on our website at byfionawood.com
We'd love to hear your feedback and comments about this episode, and welcome the dialog.
Remeber to rate and follow, and share this podcast with anyone you think may enjoy it- it helps us grow our community, and helps the brands and businesses we speak with build their following too!
Looking forward to hearing your thoughts, and hoping you've enjoyed listening xoxo Fiona

Tuesday Apr 29, 2025
Tuesday Apr 29, 2025
After a bit of a break, Fiona is back and joined by half of Baba West's Leonora Bamford today, to discuss the vitamin and supplement industry for children.
Leonora founded parenting website mybaba.com after the birth of her first child. Now a mother of three and fellow Cotswolds-er, and over ten years on, the parenting and pregnancy blog has become one of the UK's leading destinations for mothers, and Leonora has teamed with the amazing midwife Zita West (if you have not heard of her, do google, she's wonderful) to create natural and effective supplements and probiotics for children and babies; Baba West.
I first came across Baba West when my daughter started eating solid foods at around 6 months, and I wanted a healthy and natural addition to her (sometimes not so) varied diet. I have been using the multivitamin and probiotic powder in her milk since, and have been supplementing her vitamin D with drops. I have been so impressed and have felt so safe with the products, I have been recommending them to every mom-friend I know! And so, am excited to be sharing the brand with the by Fiona Wood community too.
You can learn more about the products by getting in touch via your usual chat based media platform, on email fiona@byfionawood.com, or via DM on instagram.
You can also join our WhatsApp community by joining this link:
https://chat.whatsapp.com/HxGDRuWZ801IfwqTfPY5jv
You can also shop direct on the Baba West website and educate yourself on the products that work best for you, and your family.
Want to get in touch with the byFionaWood team, or chat with Fiona about any topics you heard on the podcast today?You can find us on instagram @byfionawoodor on our website at byfionawood.com
We'd love to hear your feedback and comments about this episode, and welcome the dialog.
Remeber to rate and follow, and share this podcast with anyone you think may enjoy it- it helps us grow our community, and helps the brands and businesses we speak with build their following too!
Looking forward to hearing your thoughts, and hoping you've enjoyed listening xoxo Fiona

Tuesday Mar 11, 2025
Tuesday Mar 11, 2025
Fiona is joined by Dr. Will, one of the co-founders of The Effect Doctors today.
Founded in 2017, The Effect Doctors focus on proactive healthcare, which if you live here you will know is incredibly hard to come by in the UK specifically. By understanding individual clients' needs through well-rounded blood tests, the Effect Doctors are able to help clients reach their unique wellness goals, promoting increased healthspan and longevity.
The Effect Doctors offer Well Person, Vitamin and Mineral and Elite blood tests as well as various IV Drip infusions (and much more, of course) from their Greek Street Clinic, as well as from the comfort of your home or hotel room in London.
You can learn more about the different offerings and IV Drips by visiting TheEffectDoctors.com
You can book your appointments either at the clinic or at your home directly with the personal shopping team at by Fiona Wood, through your usual chat based media platform, on email fiona@byfionawood.com, or via DM on instagram.
You can also join our WhatsApp community by joining this link:
https://chat.whatsapp.com/HxGDRuWZ801IfwqTfPY5jv
Want to get in touch with the byFionaWood team, or chat with Fiona about any topics you heard on the podcast today?You can find us on instagram @byfionawoodor on our website at byfionawood.com
We'd love to hear your feedback and comments about this episode, and welcome the dialog.
Remeber to rate and follow, and share this podcast with anyone you think may enjoy it- it helps us grow our community, and helps the brands and businesses we speak with build their following too!
Looking forward to hearing your thoughts, and hoping you've enjoyed listening xoxo Fiona

Tuesday Mar 04, 2025
Tuesday Mar 04, 2025
Today Fiona is joined by the creative director, designer and founder of fine jewellery brand, Susana Martins.
Originally from Portugal, the jewellery house is now based in Dubai, and Susana Martins' designs are contemporary designs with a strong nod towards architectural lines and styles. The common thread linking her collections is mainly incorporating the human form in each creation.
You can find out more about Susana Martins by visiting her website online at SusanaMartins.com or by diving into the PDF document we have created of her most recent collections, and timeless styles.
You can place your orders directly with the personal shopping team at by Fiona Wood, through your usual chat based media platform, on email fiona@byfionawood.com, or via DM on instagram.
Want to get in touch with the byFionaWood team, or chat with Fiona about any topics you heard on the podcast today?You can find us on instagram @byfionawoodor on our website at byfionawood.com
We'd love to hear your feedback and comments about this episode, and welcome the dialog.
Remeber to rate and follow, and share this podcast with anyone you think may enjoy it- it helps us grow our community, and helps the brands and businesses we speak with build their following too!
Looking forward to hearing your thoughts, and hoping you've enjoyed listening xoxo Fiona

Tuesday Feb 25, 2025
Tuesday Feb 25, 2025
Fiona is joined by fellow Cotswolder, and her very good friend, Ursula Aitchison this week, the dog-fluencer behind the hugely popular instagram account Hugo and Ursula
With almost 400,000 followers on instagram, they dive deeper into the reality behind instagram, and how creating an insta-perfect lifestyle can positively affect and change your otherwise mundane (for lack of a better word) daily routine. The psychology behind being camera friendly, and ready to be snapped and papped at any point, is fascinating. How does it affect and change your daily life really?
You can explore Ursula's world of golden retrievers, and get to know her two adorable boys, Hugo and Huxley, by following her instagram account @HugoandUrsula
I'd also love to chat about your take on the topic, and can't wait to hear from you soon!
Want to get in touch with the byFionaWood team, or chat with Fiona about any topics you heard on the podcast today?You can find us on instagram @byfionawoodor on our website at byfionawood.com
We'd love to hear your feedback and comments about this episode, and welcome the dialog.
Looking forward to hearing your thoughts, and hoping you've enjoyed listening xoxo Fiona

Tuesday Feb 18, 2025
Tuesday Feb 18, 2025
This week on the podcast, Fiona is joined by Lena McCroary, the creative director, founder and designer of London based ready-to-wear brand Sanne.
Each item is made for the customer, so over production is not something that Sannne as a brand participate in. With a turn around time, equal to most deliveries from e-com platforms these days, the Sanne customer is quietly confident and as Lena puts it 'the leading woman in the movie about her own life'.
You can check out the current collection by getting in touch with the by Fiona Wood team, and requesting a PDF document to browse through. Or by checking out their social on instagram @SanneOfficial
You can also order your favourite looks, and create a style unique to yourself with the personal shopping team at byFionaWood team by reaching our via your usual conversational commerce platform, or by emailing us on fiona@byfionawood.com
Want to get in touch with the byFionaWood team, or chat with Fiona about any topics you heard on the podcast today?You can find us on instagram @byfionawoodor on our website at byfionawood.com
We'd love to hear your feedback and comments about this episode, and welcome the dialog.
Looking forward to hearing your thoughts, and hoping you've enjoyed listening xoxo Fiona

Tuesday Feb 11, 2025
Tuesday Feb 11, 2025
Season 2 is in fully swing, and Fiona is joined today by twin founders, Rosie and Lily Fortescue, who have created Bag-d. Their sustainable, buttery soft bag inserts have been created to protect luxury handbags from spillage, damage and wear and tear, and with that increase the life and value of our most precious handbags.
At by Fiona Wood we are known for sourcing and securing some of the rarest and most unique designer handbags, from collectors items, runway pieces to either brand new or limited and discontinued Hermès bags- so it goes without saying that protecting these treasures should be top priority.
You can check out the bag-d collection of inserts on their website directly here
You can also order inserts to protect your handbags with the personal shopping team at byFionaWood team by reaching our via your usual conversational commerce platform, or by emailing us on fiona@byfionawood.com
Want to get in touch with the byFionaWood team, or chat with Fiona about any topics you heard on the podcast today?You can find us on instagram @byfionawoodor on our website at byfionawood.com
We'd love to hear your feedback and comments about this episode, and welcome the dialog.
Looking forward to hearing your thoughts, and hoping you've enjoyed listening xoxo Fiona

Tuesday Feb 04, 2025
Tuesday Feb 04, 2025
We're back for Season 2, and Fiona is joined by current and daughter of the legendary glove maker to the late Queen, Cornelia James. Genevieve James tells the thrilling tale of how her mother Cornelia had studied art and design in Vienna and arrived in England as a refugee in 1939, with a suitcase filled with fabric.
In 1947 the couturier Norman Hartnell asked her to make gloves to accessorise the Princess's going away outfit and in 1979 she became glovemaker ‘by appointment’ to Her Majesty the Queen. Three generations later, the family business is still making gloves by hand in Sussex, England.
You can dive into the fascinating world of Cornelia James by visiting their website here
You can also discuss custom projects, or any gloves that may have caught your eye with the personal shopping team at byFionaWood team by reaching our via your usual conversational commerce platform, or by emailing us on fiona@byfionawood.com
Want to get in touch with the byFionaWood team, or chat with Fiona about any topics you heard on the podcast today?You can find us on instagram @byfionawoodor on our website at byfionawood.com
We'd love to hear your feedback and comments about this episode, and welcome the dialog.
Looking forward to hearing your thoughts, and hoping you've enjoyed listening xoxo Fiona

Tuesday Jan 28, 2025
Tuesday Jan 28, 2025
We're back for Season 2, and Fiona is joined by co-founder and one-half of the mother daughter duo behind LA based jewelry brand, SHAY Jewelry.
Tanaz Shayan speaks about how she began in the industry, her signature pieces, and her favourite collections.
Founded in 2003 by mother-daughter duo Ladan and Tanaz, SHAY Jewelry is the embodiment of sophisticated, modern luxury. Based in Los Angeles, this fine jewelry brand combines a shared love for fashion, travel, and the effortless charm of Southern California. Every piece is meticulously handcrafted from the finest diamonds and precious gemstones, set in 18k gold, and designed to be stacked, layered, and styled for any occasion.
You can dive into the world of SHAY Jewelry by visiting their page on social media @ShayJewelry
You can also discuss custom projects, or any pieces that may have caught your eye with the personal shopping team at byFionaWood team by reaching our via your usual conversational commerce platform, or by emailing us on fiona@byfionawood.com
Want to get in touch with the byFionaWood team, or chat with Fiona about any topics you heard on the podcast today?You can find us on instagram @byfionawoodor on our website at byfionawood.com
We'd love to hear your feedback and comments about this episode, and welcome the dialog.
Looking forward to hearing your thoughts, and hoping you've enjoyed listening xoxo Fiona

Tuesday Aug 27, 2024
Tuesday Aug 27, 2024
Fiona is joined by the most calm and energetically amazing Make-Up Artist of the stars this week, Buster Knight.Buster is solely responsible for the fabulously glamorous faces of celebrities such as Millie Bobby Brown, Kris Jenner, Katy Perry, Ashley Graham- just to name a few!
Seeing make-up as a true form of social art, Buster creates magic for red carpets, events and photo shoots. He travels the world for his private clients and is one of the most sought after make-up artists globally.
You can check out a little bit of his work, and dive into his fabulous world by following him on instagram @BusterKnight.You can also book him for any upcoming occasion or event through the byFionaWood team by emailing us on fiona@byfionawood.com, or reaching out on your usual chat based media platform. Want to get in touch with the byFionaWood team, or chat with Fiona about any topics you heard on the podcast today?
You can find us on instagram @byfionawood
or on our website at byfionawood.com